Flag Youre It Dont Prey Where We Play by NTU Wee Kim Wee School of Communication and Information

Flag, You’re It: Don’t Prey Where We Play by NTU Wee Kim Wee School of Communication and Information

Main Aims

Goal of building a holistic ecosystem that works collaboratively to combat online child grooming.
Equip youths with skills to identify potential online dangers and tips on how to flag it out.
Instil a sense of ownership and social responsibility towards combating grooming.

Adolescents and their loved ones

Mixture of ground-up and top-down approaches
Weaved in the Singaporean values of community support, respect, racial and religious harmony.
Partnered with micro-influencers and school meme pages to increase outreach.
Used educational digital kits, featured stories of victims and their loved ones.
Introduced a slew of videos and a card game.
Organised an experiential exhibition that takes visitors through the stages of online child grooming.

Timeline

Oct 2019 - Nov 2019: Formative research and strategic development

Dec 2019: Video launch, inluencer engagement, digital advertising, “Draw your Story” IG posts

Dec 2019 - Feb 2020: “45 Minutes with a Predator” exhibition, school outreach, media outreach