Flag, You’re It: Don’t Prey Where We Play by NTU Wee Kim Wee School of Communication and Information

Main Aims

  • Goal of building a holistic ecosystem that works collaboratively to combat online child grooming.
  • Equip youths with skills to identify potential online dangers and tips on how to flag it out.
  • Instil a sense of ownership and social responsibility towards combating grooming.

Target Audience

Adolescents and their loved ones

Seed Kindness Fund Island Seed Kindness Fund people on island

Project Methodology

  • Mixture of ground-up and top-down approaches
  • Weaved in the Singaporean values of community support, respect, racial and religious harmony.
  • Partnered with micro-influencers and school meme pages to increase outreach.
  • Used educational digital kits, featured stories of victims and their loved ones.
  • Introduced a slew of videos and a card game.
  • Organised an experiential exhibition that takes visitors through the stages of online child grooming.

Oct 2019 - Nov 2019: Formative research and strategic development

Dec 2019: Video launch, inluencer engagement, digital advertising, “Draw your Story” IG posts

Dec 2019 - Feb 2020: “45 Minutes with a Predator” exhibition, school outreach, media outreach

Outcomes of Project

  • Exhibition was successful and managed to involve many students.
  • Some teachers were interested to adopt this form of experiential education in class.