Play Beyond The Screen by NTU Wee Kim Wee School of Communication and Information

Main Aims

  • Raise awareness and educate parents on the detrimental impacts of excessive screen time on young’s children development.
  • Encourage parents to adopt recommended screen time guidelines and employ alternative measures to educate and entertain children.

Target Audience

Parents with children aged 1-5

Seed Kindness Fund Island Seed Kindness Fund people on island

Project Methodology

  • Stay-Home Play Kits distributed to 700 households
  • Organised panel sharing events
  • Distributed craft tutorials, themed printables to demonstrate different ways that parents can be actively involved in the regulation of their child’s screen time. 

Oct 2019 - Nov 2019: Pre-campaign survey        

Dec 2019 - Mar 2020: Raising awareness through social media engagement

Jan 2020 - Mar 2020: Educating parents through the distribution of resources and panel discussions

Outcomes of Project

Campaign raised awareness and bridged parents’ knowledge gap of health concerns associated with excessive and unregulated screen time.