Beyond Your Veins A Blood Donation Campaign by NTU Wee Kim Wee School of Communication and Information

Beyond Your Veins: A Blood Donation Campaign by NTU Wee Kim Wee School of Communication and Information

Main Aims

First-time NTU student donors

Interactive installations on campus
Find out concerns of youths that hinder them from donating blood.
Use of trendy and appealing resources to educate and inform on the need for donations, the impact of donations, tips to increase eligibility, debunking myths about consequences of donations.
Shared stories and highlighted the reality of those who are in need of blood donations.
Unique blood drive experience that lowers the barriers for first-time donors through the creation of a cosy and reassuring environment.

Timeline

Nov 2019: Focus group discussions, pre-event survey

Dec 2019: Planning of campaign strategy

Jan 2020: Social media launch

Feb 2020: Videos publish and roadshows

Mar 2020: Installations on campus; Blood drive (24-25 Mar 2020)

Apr 2020: Post-event survey