Beyond Your Veins: A Blood Donation Campaign by NTU Wee Kim Wee School of Communication and Information

Main Aims

  • Increase the number of first-time donors in NTU.
  • Change perceptions on the importance of blood donations.

Target Audience

First-time NTU student donors  

Seed Kindness Fund Island Seed Kindness Fund people on island

Project Methodology

  • Interactive installations on campus
  • Find out concerns of youths that hinder them from donating blood.
  • Use of trendy and appealing resources to educate and inform on the need for donations, the impact of donations, tips to increase eligibility, debunking myths about consequences of donations.
  • Shared stories and highlighted the reality of those who are in need of blood donations.
  • Unique blood drive experience that lowers the barriers for first-time donors through the creation of a cosy and reassuring environment.

Nov 2019: Focus group discussions, pre-event survey

Dec 2019: Planning of campaign strategy

Jan 2020: Social media launch

Feb 2020: Videos publish and roadshows

Mar 2020: Installations on campus; Blood drive (24-25 Mar 2020)

Apr 2020: Post-event survey

Outcomes of Project

  • Met goals of increasing the number of donors, relative to past drives.
  • Knowledge and attitude towards blood donations among students improved.