May 22nd: Campaign starts (Kindness Day SG)
May 27th: Video #1 released
June 10th: Contest #1 starts
June 13th: Contest #1 ends
June 17th: Video #2
July 1st: Contest #2 starts
July 8th: Video #3
July 22nd: Contest #2 ends
July 30th: Campaign ends (Kindness Day SG)