Be Greater by TP Diploma in Communications amp Media Management

Be Greater by TP Diploma in Communications & Media Management

Main Aims

Increase SKM’s digital presence
Boost awareness of the Be Greater campaign.
Main message: “We are all in control of our lives and actions. Kindness starts from home, starting with the little deeds.”

18-34 year olds

Produced and curated consistent content to drive an online campaign to increase millennials’s awareness of SKM’s page.
Project consists of 4 integrated phases: Content posted on Twitter/ engagement post on Twitter/ advertisements on social media/ teasers on social media.
Engaged the use of Twitter, posting content and print deliverables that engages millennials. Accompanied with various hashtags: #SKM #BeGreater #LetsBeGreater2019
Sparked conversation on kindness issues on Twitter among netizens.
Publicity through advertisements on platforms such as Facebook and Instagram.
Used short clips (teasers) to capture the viewer's attention. Incorporated humour when coming up with content for videos. Filmed a 3 episode mini series that focus on issues faced by Singaporeans in the neighbourhood.
Adopted the use of a persona that the target audience can relate and remember.
Made use of a gaming concept to attract the attention of younger millennials.
Colour of printables aligned with SKM’s logo.