Encourage intergenerational walking habits amongst Singaporean adults and their senior relative(s) to tackle the prevalent issue of dementia in Singapore while fostering stronger familial ties.
Singaporean adults aged 40-64 years old, who live with an ambulant senior relative
Oct-Nov 2018: Formative research and planning
Dec 2018: Start of campaign, launch of social media platforms and websites
Jan-Feb 2019: Grassroots-level roadshows, launch of online videos, proactive media outreach
Mar-Apr 2019: Walkathon event