Pick a Seed


To be eligible for the Seed Kindness Fund, you don't have to start from scratch. Some of our partners need help in specific areas, and we are more than pleased to fund a great idea that can help them solve their pressing issues.


  • Trolley Etiquette

    The persistent and industry wide problem of unreturned trolleys is an issue that NTUC FairPrice has been actively trying to resolve over the years. On average, FairPrice sees an average of over 100 trolleys a month being taken out of its stores and abandoned in public spaces. Abandoned trolleys can also pose as a safety hazard.

    Over the years, FairPrice has explored different measures such as exchanging IDs, proximity sensors and the coin lock system to address this issue. The most effective approach, however, seems to lie with public education. FairPrice has noticed past campaigns with the Singapore Kindness Movement have resulted in a reduction in the number of trolleys being abandoned.

    FairPrice hopes to launch a new campaign or initiative to encourage shoppers to be responsible, civic-minded and to return their trolleys.
  • Connect with Respect

    Singapore is one of the most connected countries in the world where Internet users are not just consumers of content, but are also active content producers and creators. Unfortunately, there is a “culture of disrespect” growing in our online society today. Under the guise of anonymity and an inflated sense of empowerment, an increasing number of internet users have no qualms about using vulgarities, bullying or flaming other users online. We have also witnessed instances of insensitive, racist, religiously offensive and even defamatory remarks posted online, especially on social networking websites. Why are Internet users behaving in such disrespectful manner online?
  • This Is My Town

    Whether it is keeping the neighbourhood clean, building community spirit and cohesion or being a considerate neighbour, each member of the community can and should play a part in taking care of their neighbourhood.

    However, this does not seem to be the case in all HDB estates. Littering and cluttering of the common corridor can commonly be seen around us, and it would therefore be useful to better understand residents’ behaviours, values and motivations when it comes to taking care of their neighbourhood, community and environment. You should look for new ideas/concepts that will help residents act more responsibly and take a greater ownership of their town.
  • Reviving The Kampung Spirit

    Neighbourliness is about encouraging friendships between neighbours, particularly immediate neighbours.

    Over the last 50 years, Singapore has progressed from a third world country to a first world country. The Singaporean lifestyle has evolved from a simple village life to one where over 80% of our residents live in public housing.

    In the past, even though residents lived further apart from one another, neighbourliness and the kampung spirit were strong, and everyone in the neighbourhood were friends. They greeted, shared household items and helped one another.

    In recent conversations, many have lamented the loss of the kampung spirit, and pointed to the deterioration of neighbourliness as a cost of our progress.

    Ironically, we now live closer to one another, yet interact less with our neighbours. Some of us do not even know our neighbours. In a typical ride up and down the lift, we avoid eye contact with our neighbours. This is sad as many of us can expect to live close to our neighbours for many years.